About Lead Converter

We built Lead Converter for one reason: businesses were leaving money on the table.

Name: Lead Converter
Author: Lead Converter

Big companies have entire teams and expensive software making sure

no lead ever slips away. Local businesses deserve the same growth

machine without the headcount, the complexity, or the learning

curve. That's what we build.

OUR APPROACH

Capture. Convert.

Repeat. Done for you.

STEP 1 · CAPTURE

Every lead, answered

Calls, forms, chats, DMs: every inquiry gets an instant response, 24/7, so nobody slips away while you're working.

STEP 2 · CONVERT

Followed up until booked

Persistent, friendly follow-up across text and email, plus self-booking, turns interest into appointments on your calendar.

STEP 3 · REPEAT

Customers who come back

Reminders, reviews, and re-engagement keep past customers buying again, and bringing their friends.

See how the platform works →

WHAT WE BELIEVE

Four things we won't compromise on

Speed wins

The business that responds first usually gets the customer. Every part of the platform is built around answering in seconds, not hours.

Every lead matters

You already paid for that lead, in ad spend, referrals, or reputation. Losing it to a missed call is the most expensive mistake in business.

Technology should feel invisible

No dashboards to babysit, no workflows to configure. It should just quietly work, like a great employee who never takes a day off.

Results over dashboards

We don't measure success in charts. We measure it in booked jobs, recovered no-shows, and revenue that used to slip away.

THE TEAM

The people behind the platform

Rick Johnson

Rick Johnson is a Southern California entrepreneur with more than 20 years of experience building businesses through sales, marketing, and technology.

He founded National Merchant Services, Inc. in 2002 and has since worked with businesses of all sizes, from local startups to enterprise companies with more than 250 locations and e-commerce brands operated by large publicly traded corporations.

In 2020, Rick founded Hitting Nukes, a baseball training facility he built from the ground up and grew into a profitable business before selling it in 2024. He later expanded into the medical industry by launching another business in 2025.

Across every venture, Rick has remained focused on developing practical marketing and sales strategies that help businesses attract customers, improve follow-up, and increase revenue. He graduated from Concordia University Irvine in 2000. He grew up in Costa Mesa and moved to Murrieta with his wife, Kelly, in 2004. They have been married since 2002 and have two sons, Grant and Reid.

Outside of business, Rick enjoys fitness, cooking, coaching baseball, and exploring how AI can improve everything from business operations to player development.

[ Founder Name ]

[ Founder & CEO ]

[ Short founder story — why they started Lead Converter and who they built it for. ]

Greg Preite

Greg Preite is the co-founder of LeadConverter and has been helping businesses grow through digital marketing since 2008. He is also the founder and owner of two established digital marketing agencies, where he has spent nearly two decades helping businesses of all sizes generate more leads, increase their online visibility, and turn marketing into measurable growth.

Over the years, Greg has watched digital marketing evolve from websites and SEO into AI-powered automation, intelligent customer engagement, and advanced marketing systems. That evolution inspired the creation of LeadConverter: rather than offering just another marketing service, Greg and his business partner built a platform that combines proven marketing strategies with artificial intelligence to help businesses capture more leads, automate follow-up, and increase revenue, all without adding more work to the owner's day.

Greg lives in Southern California with his wife, Kimberly, a high school English teacher, and they have two adult children together. Outside of client work, he enjoys spending time with family and exploring how AI can help businesses save time, increase revenue, and build companies ready for the future.